Selling Wholesale Buying Wholesale
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Notes on wholesale apparel, fashion, and luxury — line sheets, showrooms, and the path to an approved PO.

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Why "Looks Good" in Email Is Not Approval

· 7 min read Read the article
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Featured · Wholesale B2B Portals Don't Fix Fragmented Quotes A B2B ordering portal gives retail buyers a cleaner front door. It doesn't decide which quote is real. When the commercial terms still live across email, PDFs, rep notes and the ERP, the portal just becomes one more fragment. Fix the quote as one account-aware object first; then the portal has something true to show. Parvind Dutta · 17 Oct 2026 · 7 min
Wholesale Cut Commitments Without a Canonical Quote Are Folklore Fabric cut tickets and mill starts often fire from verbal, WhatsApp or email 'we sold X' commitments that never sit on a canonical quote. Units mismatch, colourways drift, windows slip — the cut becomes folklore. Gate every cut on the approved quote as source of truth, not a side commitment. 16 Oct 2026 · 7 min
Wholesale MOQ Exceptions Need a Gate, Not a Handshake MOQ exceptions are usually granted as a WhatsApp handshake — a rep/buyer side deal that never becomes a gated rule on the sheet or quote. Planning, finance and production then have no record of who waived what, for which account and window. The fix is a gate: request → approver → reason → expiry — then the line can proceed below MOQ. 15 Oct 2026 · 7 min
Line sheets The Rep Shouldn’t Re-Enter What the Buyer Already Marked Buyers mark styles, units, colourways and sizes in the showroom. Then the rep re-keys every mark into an order form, a spreadsheet and the ERP. Each re-entry is a new chance to lose a size, a door or a ship window. The buyer's marks should become the quote, not a transcription job. 14 Oct 2026 · 7 min
Line sheets Account History Is Assortment Logic — Use It Before the Room A buyer's past seasons already tell you what their doors sell, in which sizes, and what came back. When that history sits in an ERP export the rep pulls after the appointment, the assortment gets rebuilt from memory in the room. Put it on the account-aware sheet before the buyer arrives. 13 Oct 2026 · 6 min
Line sheets When Finance Discovers Dating Late, the Season Already Lost Dating is part of the wholesale deal, not a billing detail. When net terms and extended dating get agreed in the room but only reach finance at invoice time, the margin, the cash plan, and the credit decision were already made without them. 7 Oct 2026 · 6 min
Line sheets Wholesale Isn't DTC Checkout With Extra Fields A wholesale buy is a season book with door terms, size curves, ATP, account pricing, minimums, ship windows, and a PO approval path. Bolting those onto a DTC cart as extra fields turns every order into a side negotiation that the checkout can't see. 6 Oct 2026 · 6 min
Line sheets One Season Book Beats Five Spreadsheets When the season lives in five spreadsheets — line sheet, order tracker, allocation file, terms tab, and the finance export — every buy is reconciled instead of read. One account-aware season book carries units, curve, door terms, ATP, and the PO on the same commercial object. 5 Oct 2026 · 5 min
Line sheets ATP on the Buy: Why Availability After the Quote Is Too Late Available-to-promise must sit on the account-aware wholesale sheet and quote before the buyer commits. Discovering stock-outs or allocation fails after the quote means rework, eroded trust, cancelled units, and ops scramble — same commercial-object thesis as door terms and the PO. 4 Oct 2026 · 5 min
Line sheets Door Terms Belong on the Sheet, Not in a Side Slack Door-level payment, shipping, markdown, returns, and FOB terms belong on the same account-aware wholesale sheet as units, curve, and ATP — not in a side Slack, email exception, or tribal knowledge. Forgotten verbal exceptions become chargebacks and eroded buyer trust. 3 Oct 2026 · 4 min
Line sheets The PO Is Not a Form — It’s the End of a Commercial Object A wholesale PO is the terminal state of one commercial object — units, terms, curve, ATP, approvals — not a blank ERP form people re-key from email, Excel, and WhatsApp. Re-entry is where the season breaks. 2 Oct 2026 · 4 min