Latest — Assortment Depth vs Door Count: Stop Averaging Blind
Wholesale · 27 Oct 2026. Every wholesale order makes a trade between how many styles go into how many doors and how deep each one goes. Most brands make that trade by averaging: same assortment, same depth, every door. Put depth and door count on the sheet as a decision, so the order goes deep where the account sells through and narrow where it doesn't.