Already companies like Facebook are claiming, Facebook in near future will be mostly video’s, “A year or two from now, we think Facebook will be mostly video,” said Facebook’s head of ad product Ted Zagat during a panel at Variety’s Entertainment and Technology Summit in Los Angeles Wednesday. Zagat added virtual reality could be the next big shift after that, with Facebook investing heavily in the space. And this sentiment is shared across the board by all other social networks, as well as small businesses and large enterprises.
According to Cisco, by 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, and this doesn’t even include video exchanged through peer-to-peer (P2P)
This data is backed by the increasing number of views video social networks are experiencing. During the 2015 Q3 call, Facebook founder and CEO Mark Zuckerberg announced the social network is generating 8 billion video views daily, and while Snapchat has 15 times fewer users, it generates almost as many video views at 7+ billion. When you add YouTube to the mix, which doesn’t provide up to date stats, the adoption and popularity of video is undeniable.
The combination of social media and video is giving companies more access to their customers, and new players have entered the marketplace focused primarily on mobile. The video streaming used by Periscope, Facebook Live and Blab is nothing new. Twitch, Ustream and others have been streaming live content for more than a decade. But the mobile first approach is providing more access because of the flexibility it provides in capturing and streaming live events as they happen no matter where they are taking place.
Businesses need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
If you aren’t creating video, you’re likely falling behind!
With 71% of consumers watching more video online than they were a year ago, businesses can no longer ignore its growing popularity. Every innovation brings with it great opportunities and challenges.
Video social networks is a great opportunity for businesses, it's no doubt the future.
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